Innovation Playground
Las Vegas Dive Bar App
The Idea
Diving
In🍻
As a self-proclaimed expert on the best dive bars in Las Vegas, I decided to take a shot at designing an app to share my favorites. They say, “Do what you love,” and I ❤️ a good dive bar.
Behind the Scenes
My Process
1. Research: Deep dive into understanding the core problem.
2. Concept: Generate and validate creative solutions.
3. Design: Refine ideas to ensure clarity and cohesion.
4. Testing: Iterate until the design aligns with user needs and standards.
Last Call*
*there is no last call in Las Vegas.
🎰
The Power of Branding: Crafting the logo brought the concept to life and made the project feel cohesive, proving the importance of a strong visual identity.
🍸
Balancing Style & Function: Creating a grungy, yet intuitive interface was challenging but rewarding. The goal was to capture the dive bar aesthetic while keeping navigation clean.
Design
Logo
Design
I designed a gritty, grunge-inspired logo along with a complementary poker chip graphic for the “Barfly Social Club.”
Design
Getting Loaded
In order to add some "delight," I created an animation of the Home icon "filling" with beer when clicked.
Design
Prototype
Time
Making connections.
Research Phase
Bar Crawling
for Data
I reviewed similar apps and visited both new and familiar dive bars to gather insights on features like bar info, drink menus, and bartender bios.
The Result
Testing
Visualizing the Vision
Concept Phase
Getting Idea on Paper
I started by sketching rough screen ideas and mapping out the initial user flows to navigate the app’s features.
Wireframes
I created a basic wireframe to show how the user flows through the various screens in Balsamiq (old school, I know).